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S.F.-Bred Manics Drop Debut LP – California News Times

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Building a career in the music industry in 2021 is a very DIY effort, and wearing multiple hats is the name of the game. Jordan Deherella and Chris Sanders are familiar with this.They wear all Manix, a shared alternative dance project, and a hat from a San Francisco-born record label, Pop Gang Records. We recently celebrated the release of 150 with Manix’s debut full-length album. Pastel palace.

Again, it’s not uncommon these days to devise music projects and record labels in a DIY way. Countless tour artists watched YouTube videos and learned everything they knew. Many of the same artists have their own labels for releasing music without limits.

However, few music entities created in this spirit have reached the same level of success and relevance as pop gangs.

Sanders and Deherrera launched the label in 2013 to release their music as Manix, in addition to music from close friend projects such as Witowmaker and Morning Hands.

Today, Popgang has grown into a full-service creative agency offering “consulting, event coordination, artist MGMT, graphic design, branding development, photography, video production, audio production, digital marketing coordination,” according to the label’s website. bottom.

In addition to sharing weekly releases and creating consistent live events, this will take place initially in San Francisco and now in Los Angeles, where the label is based.

At this point, Sanders and Deherrera are in charge of all these activities themselves, but they are not doing it on their own. Others don’t have to do it because they do it. They do it for their artists and the entire community. It was what they learned and grew, and their motivation was always there.

“All of these works had to be developed for ourselves as artists. We wanted all of them, so we could build them and offer them to others. It’s done, “says Sanders. SF Weekly.. “Is it useful for making and directing music videos, or is it definitely? [our artists] I started by creating various marketing assets and running ads. It all started with the need for us to understand it ourselves. “

Together they built their own studio, turning a dilapidated garage into a furnished home base for all business and creative operations.

The idea and diligence of this service has allowed Popgang to significantly expand their roster. For artists, signing a label means giving up certain rights to the music they put their heart and soul into. Sanders and Deherella have created a space where artists get far more than they lose from their sacrifices.

“When I moved to LA, I was able to find a new batch of artists who realized the value of what we were doing and could actually help push the needle to a particular thing.” Says Sanders. “What we bring to the table is to fill the gaps in all these infrastructures. We strive to make their music as painless as possible and reach a larger audience. increase.”

As veteran members of the San Francisco music scene, Sanders and Deherrera have acquired many of the skills to bridge the gaps in these infrastructures. For some time Sanders was the marketing director of Mezzanine before the closure, and Deherrera was the graphic designer of the famous SoMa venue, 1015 Folsom.

But this devotion to San Francisco culture had a far greater impact than their professional skill set.

“Popular sounds [in San Francisco] It’s constantly changing, “says Sanders. This constant change is in line with Popgang’s initial desire for learning and growth.

The pop gang originally existed as a punk show monica in the gold rush town of Sonora, California, before Deherella moved to San Francisco. Deherella met Sanders at Dolores Park, and they soon formed Manix with events such as the evening commune Wednesday centered around rock and indie bands, and the monthly dance Cyber ​​Rodeo in LA. It started to be held in.

If you dig into the Popgang catalog, all of these sonic effects have a clear presence. From the punk roots of Deherera to the watching house in Sanders and the technostar wort like green velvet when working at a nightclub in Temple.

Oakland-based shoegaze outfits, including White Cloud, Deafheaven’s Shibmera, Seven Heads A 2015 Popgang EP celebrating the endless connection to San Francisco’s psychedelic style.

LA-based rapper Alexander Spit provided a hyphy-filled remix in a shared EP with Soul Crossover Act’s Twin Steps.

Alton Allen’s latest album, Bad magic, It came out in a pop gang in May Is an indie rock offering and is very different from his nu-disco work as Niteppl (the music that Allen also released on Popgang).

Manix album Pastel PalacePays homage to San Francisco’s history with dance music, while retaining a multicolored oral that has been linked to every stage of San Francisco’s musical evolution.

“House and techno have always been really strong. [in San Francisco.] Return to Ohm Records and Dirty Birds. House and techno happened in every club there before it actually became epidemic in other parts of the country, “says Sanders. “”[With Manics] We were always making the music we wanted to hear, but it had to work in that market. “

8 tracks in total Pastel Palace, Sanders and Deherrera explore house, nu-disco, synth pop and more. Just as they wear all hats when running pop gangs, they wear all hats as producers, and each hat represents a different niche of dance music.

“MIND CNTRL” is a peak dance floor stinger that fits perfectly into the Bay Area’s quirky four-on-the-floor library. The hilarious vocals on the album’s title track harness the uplifting energy commonly heard by jam band singers, whose momentum is directly linked to “Life on Mars.” There, the voice work makes the lyrics surrounding the quarantine somehow pleasing. (Except for the collaboration with Honeyluv, Deherrera did all the vocals again in the spirit of DIY.)

As diverse as the album, the core drive of Manix Sound is the rhythm section: bass and percussion.

“One way we try to make most of the tracks is that removing everything from the entire track could work just as well with the drums and bass alone,” says Deherrera. .. “That’s the core of a good dance track.”

“Pastel Palace”
Manix
Get out now
Streaming
Pop gang record
soundcloud.com/popgang

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