The company said that the key partnerships will pave the way for reaching millions of more American families
() () (FRA:0YL), the plant-based baby, toddler and children nutrition company, revealed that it has signed key marketing agreements with American actress Tori Spelling, Kids With Food Allergies (KWFA) and Plant-Based Network (PBN).
The company said it has successfully forged an influencer partnership with actress, mother, writer and DIY guru Tori Spelling. “With 2 of her 5 children suffering from lactose intolerance, Tori is an ardent proponent of the Else brand,” said the company. Her first video for the Else organic brand, drew 100,000 views in the first 24 hours. “Tori will continue to support the brand with additional content in the coming weeks,” said the company.
In addition, Else has cemented partnerships with Ali Fedotowsky and Jade Liz Tolbert, who enjoyed the spotlight on the ABC hit show, The Bachelor. Else has previously partnered with both, successfully driving sales and hundreds of thousands of impressions. The company is adding a new partnership with mom, singer, Youtuber and former Bachelor participant, Carly Waddell, for branded content on Instagram for the month of July.
“We are delighted to have Tori and Carly, as well as Jade and Ali again as part of the Else family,” Else Nutrition co-founder and CEO Hamutal Yitzhak said in a statement. “These are strong, accomplished women and mothers seeking clean label, whole food-based nutrition for their children, who are truly something Else,” she added.
Meanwhile, Else said it has also inked a deal with Plant Based Network and will engage in branded content advertisements on PBN, as well as placements in digital print, during the third and fourth quarter of this year. “This will drive targeted reach for Else Nutrition among wanting, plant-based families across North America,” said the company.
Plant Based Network is one of the fastest-growing lifestyle and entertainment TV networks that promotes plant-based living to mainstream audiences, including omnivores, flexitarians, reducetarians, vegetarians and vegans.
Simultaneously, Else has also signed an agreement with Kids With Food Allergies. “The program planned for Q3, will span a dedicated newsletter to KWFA’s database of over 70,000 families with kids suffering from food allergies,” said the company. It will also feature sponsored blog content on KWFA’s website. It is estimated that one in 13 children live with some sort of a food allergy.
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